About

Writing Samples and Portfolio

I have been published by:

I have also appeared in:

If you would like to see more writing samples, please reach out to me via my Contact Page. I have a variety of ghostwritten samples I can provide that include case studies, whitepapers, blogs, and more.

My name is Jacob Roundy.

I’m a freelance writer, editor, and content marketer with more than 10 years of experience in content creation. I have produced work for a variety of industries, including healthcare, entertainment, and more, with a particular specialization in B2B/B2C technology. I have a natural love of SEO, and I like to combine that with intricate storytelling in the content I create.

Content can play a critical role in a marketing strategy, but it must be done correctly. I have seen many companies create content just for the sake of having content. Customers can see right through that. To truly engage your audience, you need to treat them like readers. Give them the practical information they need. I can help you find the stories your customers need to hear, whether that’s brainstorming ideas, writing about a successful client story, or editing a piece of thought leadership to let the story shine without any unnecessary fluff.

For more information about the services I provide, please see my Services page. If you’d like to read more about my thoughts on writing, editing, and content marketing in general, please see my Blog.

Growing up, I loved writing. I’ve been writing fictional stories for friends and family for as long as I can remember, and I knew early on that my passion for writing would drive my career. After graduating high school, I enrolled in Emerson College, where I studied Writing, Literature, and Publishing. I learned about the intricacies of editing during my studies, which I immediately put to use at Pearson Education after graduating with a Bachelor of the Fine Arts degree from Emerson.

At Pearson, I worked in the custom textbook department as a Proofreader, where I proofread hundreds of pages for various educational textbooks. This allowed me to hone my editing skills and train my eye to catch the smallest details. I landed my next job at a company called JoVE (Journal of Visualized Experiments) as Assistant Editor. Here, I edited manuscripts for scientific and medical how-to videos, which expanded my experience editing different content types.

After JoVE, I went to a content marketing company called Skyword. I planted my roots at Skyword, where I worked for nearly 5 years, and I learned an immense amount about digital content production and publishing. I began at Skyword as an Associate Editor, functioning as a line editor who perfected each sentence. I eventually moved up to an Editorial Manager position, where I managed a diverse book of business, acting as point person for client communication, project management, and editorial work. My time as Associate Editor and Editorial Manager trained me in all types of content, and I started to specialize in B2B technology content, working for companies like HP and IBM, among others.

In March 2019, I was promoted to Associate Director of Editorial. In this role, I led and managed a team of 5 Editorial Managers, and I focused on personnel development and client management at a high level. I designed and rolled out content strategies for a variety of clients. Toward the end of my time at Skyword, I began to feel a hunger to write again. As a director, I didn’t get many chances to work on the nitty-gritty details of an article, and I missed that feeling.

In April 2020, I decided to refocus on my love and passion for writing. I started freelancing as a writer, editor, and marketing consultant, and I haven’t looked back since.

Here’s a look at some of my freelance clients and responsibilities:

  • TechTarget: Featured author with 45+ articles published, writing long-form content about sustainability, software tools, hardware equipment, AI/ML, quantum computing, and more.
  • Amwell: Wrote case studies, blogs, and white papers about the telehealth landscape and how it’s evolved due to the COVID-19 pandemic.
  • SEWA: Proofread and edited a brand leadership book written by CEO.
  • The HOTH: Wrote dozens of articles across industries and diverse subject matter for a variety of clients. Content was optimized for SEO and designed to engage readers through content marketing best practices.
  • TheGamer: Wrote news articles for top gaming website aimed to get across accurate breaking news to gaming fans.
  • Neil Patel: Wrote an in-depth content marketing guide about 404 errors, including how to address and fix them site-wide.
  • Frontier Communications: Wrote articles focused on the tech and video-game segment of the blog, focused on practical explanations for readers who may not be tech-savvy.
  • Thrasio: Provided layer of editorial review and expertise to optimize and clean up blog and localized content.
  • LogRocket: Managed content uploading for WordPress site aimed at informing users how to code and develop software apps.
  • Free Agency: Wrote unique cover letters for those in the tech industry searching for new jobs. Ghostwrote content for clients’ personal brands.
  • Rapid7: Wrote a variety of blogs, articles, news pieces, and more covering security topics for cybersecurity thought leader in the space.
  • Verizon: Refined dozens of outdated articles, updating content for relevance and re-optimizing for SEO to improve performance and engagement.
  • Samsung: Refreshed content for Insights blog, re-optimizing articles for SEO and updating for relevance.
  • Silversea: Conducted a blog audit and provided strategic recommendations on how to optimize and enhance SEO and editorial quality for 200+ blogs.
  • Skyword: Edited content for a wide range of clients, including Northrop Grumman, Corning Life Sciences, IDEXX, Vonage, Western & Southern, Edwards Lifesciences, Bose, Abbott, AMD, Prudential, and more.
  • SpotOn: Wrote content for a variety of healthcare clients, including Elxo, Hamilton Health Box, Acclinate, CareSimple, and more.

search previous next tag category expand menu location phone mail time cart zoom edit close